Eco Statement

SLOW FASHION

Norwegian Rain is a slow fashion concept built on the artisanal techniques found in traditional men’s tailoring, Scandinavian functionality and Japanese sensibilities.

Eco from the start

By teaming up with leading eco conscious suppliers in the hi-tech industry, we’ve pursued the most environmentally friendly solutions throughout our production process to date. The sum of the above steps plus our small production runs, our no discount/ sale reduction policies, our slow fashion mentality ensures that our eco and sustainability journey stays unflawed

Eco was a key focus when we initiated our journey 13 years ago. A time when 'being eco' wasn't trendy. It's satisfying to mention that we haven't budged an inch from that initial focus. This is simply because we believe that our idea of protecting you from the natural elements should go hand-in-hand with protecting our natural elements!

Our technical fabrics are
made of waste

70-100%

RECYCLED POLYESTER

Further on, 95% of this are Bluesign certified - which guarantees that harmful substances are eliminated, natural resources are managed responsibly, water, air emissions and wastewater are continuously being reduced and those actions in general supports a lowest possible ecological footprint and safety for people involved.

Oeko-tex certified

100% of our tech fabrics are also Oeko-tex certified - meaning tested and approved for harmful substances. We are working on ensuring the same standards for all our suppliers of trimmings and will update the list at bottom here continuously.

OEKO-TEX.COM

Abstaining from
Fluorocarbons

CHALLENGES OF THE HIGH-PERFORMANCE OUTDOOR INDUSTRY

We abstained from using PFOA before we launched, which is 7 years ahead of most of players in the high-performance outdoor industry. We have one challenge though. We still use repellency on some items with fluorocarbons (C6). C0 is better for the environment when it comes to not spreading any potential harmful fluorocarbons into nature. However, the water and especially stain repellency in C0 is much poorer than C6 and will lead to a shorter life cycle span when garments are permanently stained. Knowing that doubling the usage for a garment will reduce the climate footprint with 49% (Mistra Future Fashion) makes it a difficult choice. Today’s available technology is not ideal. We need a better solution.

Battling
overproduction

THE ECO EQUATION

Today however, we know that choosing materials is only a small part of the eco equation. Overconsumption and overproduction are among the main challenges of today. So 10 years ago, we established our niche company to battle that. Small runs with attention to details, timeless yet contemporary as well as weather- and style versatile. Tradition meets innovation. All with the intention of manufacturing well-made technical garments that pushes the envelope. Challenging high fashion with our innovative, hidden hi-tech garments that seduces you beyond what a functional piece of clothing would ever do and at the same time maintaining our stylistic approach.

«The average consumer buys 60 percent more pieces of clothing than 15 years ago. Each item is only kept for half as long»

MCKINSEY STATE OF FASHION REPORT 2019

On that note, we’re cooking on a new model that will further reduce overproduction. Watch this space, launch in September 2020

T-MICHAEL AND ALEXANDER HELLE
FOUNDERS OF NORWEGIAN RAIN

Reduce, Reuse,
Repair, Recycle

A WIN WIN SITUATION

Since Michael and I, are present on the shop floor on more or less a daily basis in one of our four flagships in Bergen, Oslo, Paris and Tokyo, we get to engage closely with our customers. We’ve learned that our garment lasts, that they get used a lot. Should the garment loose it's functionality, we repair them! In 2019, after 10 years of sales we got 19 claims. We’re pretty proud of that part!

Our no-discount policy challenges our design process as our garments then need to be design relevant season after season. We see it as a win win situation. Less garments needs to be manufactured. Our retailers keep their profits margins on a more sustainable level. And our customers are equipped with the best state of the art utilitarian clothes that last thereby feeling sharp, cool and collected regardless of the weather. Obviously regardless of the season. They are poised for every situation.

Prolonging a garments lifetime by two – decreases the climate impact by 49 %*

When a garment is beyond repair, it reaches the disposal stage. Today, we are learning more and more about circular business models where eco follow every step of the product’s lifecycle, then recycled efficiently to close the loop.

When we started 10 years ago, we chose our tech supplier based on the fact that they did in fact have a closed loop system – with a return option ending with chemical recycling. At the time we were too a small company to create an efficient system for it. And unfortunately, they were too early for the marked in general terms hence that part did not survive. So, we are working on finding the solution to that. Finding a chemical recycling partner for our garments. Should you know of anyone – please introduce us!

* MISTRA FUTURE FASHION REPORT BASED ON THE SWEDISH FASHION INDUSTRY
** UN CONFERENCE ON TRADE AND DEVELOPMENT (UNCTAD)

No beating around
the bush

Below are the main characteristics of our main suppliers by February 20th 2020. The list is in progress and will be expanded to include all suppliers.

Main Suppliers outer fabric

CATEGORY: Hi-tech outer fabric with DWR (C6 and C0)
MAIN MATERIAL: Recycled polyester
ORIGIN: Japan
CERTIFICATE(S): Bluesign (in 95% of fabrics utilized in the collections), Oeko-tex 100%

In process where our DWR (Durable Water Repellency) in new collections will be 100 % PFO free by 2021 by only using C0. 100% APEO free. C0 is better for the environment when it comes to not spreading any harmful fluorocarbons into the nature. However, the water and especially stain repellency in C0 is poorer than C6 and will lead to a shorter life cycle span especially for fabrics with a lighter color simply because of stains. Knowing that doubling the usage for a garment will reduce the climate footprint with 49% (Mistra Future Fashion) makes it a difficult choice. Today’s available technology is not ideal. We need a better solution.

CATEGORY: Waterproof / Breathable membrane laminated to the outer material
MAIN MATERIAL: Recycled polyester
ORIGIN: Japan
CERTIFICATE(S): Bluesign (in 95% of fabrics utilized in the collections), Oeko-tex 100%

“Replacing the fossil energy is 7 times more important than replacing the materials”

- MISTRA FUTURE FASHION ABOUT THE IMPORTANCE OF USING
RENEWABLE ENERGY FOR ELECTRICITY AND HEAT

Main suppliers of trimmings

CATEGORY: Seam Tape for sealing all stitches that penetrates the outer material
MAIN MATERIAL: Polyester
ORIGIN: USA
CERTIFICATE(S): Bluesign, Oeko-tex
COMMENTS: Also PVC free

Zero-waste concept, re- and up-cycling of waste. We buy our high quality wool direct from responsible EU farms (from Norway for Norwegian Rain) ; we scour and treat our wool in EU, so we have a minimum of transport. That’s part of our mission and it is traceable by FairTrace. We only source from countries where mulesing of sheep is not being practiced. That is key part of our mission. Our wool comes from a renewable source: freely grazing sheep. Our wool is non-allergenic, chlorine free, recyclable, renewable, biodegradable, traceable, mulesing free and washable.

CATEGORY: HORN BUTTONS
MAIN MATERIAL: 100% natural horn
ORIGIN: Italy
CERTIFICATE(S): TBC
COMMENT: Their production use energy from renewable sources. All water is reused and following a closed cycle path without any release into external waste. The horn comes from cow and buffalo – breeded for food purposes – in other words left-overs from food industry from the area of the Indian Ocean.

Our wool comes from a renewable source: freely grazing sheep.

CATEGORY: WOOL SHEARLING
MAIN MATERIAL: 100% Wool
ORIGIN: Iceland
CERTIFICATE(S): Oeko-tex , ISO 9001
COMMENT: All the products from this tannery, whether it’s our wool, or other products are all a bi product from food or agricultural industries. No animal is killed in the sole purpose of collecting the skin on their premises. Being from Iceland they have access to hot water in the ground from geothermal sources renewable resource and the electricity comes from hydroelectric power stations. The tanning process has since the beginning had an eco-friendly and innovative focus, but they still have a way to go to reach their ultimate goals of not using any hazardous chemicals at all. The access to raw material is local giving transport a low footprint.
CATEGORY: SATIN LINING
MAIN MATERIAL: 55% Polyester + 45% Viscose
ORIGIN: Spain
CERTIFICATE(S): Oeko-tex , ISO 9001
COMMENT: Production 100% supplied by green energy – supplied by 2 wind turbines and from 2020 addition support by 15 000m2 of solar panels